This week, WRAL Raleigh, N.C., became the first TV station to offer viewers a cellphone-based news-and-information service. (Major broadcast and cable networks, such as ESPN and ABC, have already rolled out similar offerings.) The WRAL service, which is updated every three minutes, is gambling that added visibility will enhance brand loyalty and deliver bigger revenues.
"[After TV and PCs], this 'third-screen' approach is logical," says Sam Matheny, vice president and general manager of DTV Plus, the subsidiary of WRAL parent company Capitol Broadcasting responsible for its Internet, datacasting and cellular services. "We're taking the power of the WRAL newsroom and …
No comments:
Post a Comment